Due to the impact of COVID-19, people had to face lockdown, work-from-home adoption, and cancellation/delay of sporting events. It gave users no other option to switch to other forms to seek entertainment. Mobile gaming apps emerged as an option that users across the globe adopted.
Mobile gaming apps are on all-time high thanks to the impact of COVID-19. Some of the games have seen an unforeseen spike in the users as well as in terms of revenue. In 2020, the industry is expected to cross the $52 billion revenue mark. Apparently, if you own a gaming app, then you have a pocketful of opportunities to gain more users and drive more profits with in-app purchases. However, it comes with its share of challenges as well.
App marketing for games is a lot different from other categories. While most categories are selling some products or services right before the install, the gaming apps have to offer custom in-app purchases as per the gaming vertical and user interest. So, you need to frame a marketing strategy precisely for your gaming app category – be it hardcore, mid-core, real money gaming, role-playing games, or casual games. Being the app marketer, you would know the best tricks that work for you. But how about some quick hacks that can bring your better results in the campaigns by driving more users, keeping them engaged, and then guiding them to make in-app purchases.
Here are 3 quick ways to boost marketing of your gaming apps:
1. Premium On Device
Affle’s POD or Premium on Device is a marketing choice where you can leverage the custom app stores offers by different OEMs and device manufacturers. What it means for marketers is an increase in app discovery as top handsets brands like Xiaomi 토토솔루션 and Samsung offer such app stores.
In a market, such as India, the top 5 new handsets shipped in Q3 2019 commands a whopping 87%. Utilizing the POD service you get access to all these devices. The biggest benefit comes in the form of audience reach as you are able to reach users in tier-2 and tier-3 where the dominance of these devices is even greater. It helps you bypass the restrictions of Google Play Store, which needs users to have a Google account for the use. OEM app stores do not need such an account.
Moreover, the advertising possibilities that it offers go beyond the traditional ad norms as you are able to leverage ad formats, such as – native, on-lock screen, push notifications, splash screen, and homepage banner of the store. Affle’s POD relies on data-led optimization to better focus on the users and accordingly offer them ads.